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Facebook has proven to be a powerful marketing tool for companies that want to engage with their customers on a personal level. And with more than a billion users worldwide, it represents an incredible opportunity to reach more people than just about any other advertising platform. Much of the advertising can be done very cheaply, just by getting social media users to spread the word about your business and promotions. The ads themselves can become powerful tools to reach people of a specific audience. Facebook ads are able to be customised to appear only to people of a certain region, age, gender or interest group. The point of this is only the people who care about your product/service and are willing to use it are going to see your ad. This means you don’t have to waste a lot of money on advertising to a large group of people in hopes that someone will bite.
We find out exactly how you work so we can correctly identify the most important aspects of the Facebook marketing campaign. Age, Gender, Location and Interests.
Campaign Set Ups:
To suit your budget and requirements that will also give you the best chance for a healthy ROI.
On our efforts and account managment throught the entire process. This is covered through the monthly installments so it wont cut into your budget.
We start by finding out what you want out of an advertising campaign. Do you have a particular message you would like to convey? Are you creating a specific image of your company? Is there a group of people that your product particularly targets? All of these inform the kind of strategy we will come up with to help your company succeed in its online marketing. Once we have gathered the pertinent information, we then look at ways we can integrate the marketing plan for your company into the advertising framework already in place on Facebook. We will work with the budget you have available and ensure that you are receiving a fair return on your investment. Our goal is always to give more back to the client than they give to us.
We will track the progress of your advertising to ensure that it is effective. If we don’t believe it is offering an acceptable return on investment, we will make changes until it succeeds as it should.
With a Facebook ad campaign, you can reach a specific audience and ensure that only relevant traffic will be sent to your site. There are plenty of ways to bring in visitors to your website, but only targeted advertising ensures that those visitors are likely to buy something.
You will be able to engage with consumers no matter where you are or what device you are using. Facebook can be accessed from most mobile devices, making it easy to communicate personally to those who are invested and interested in your business.
You will also be able to see how many people are viewing your ads and how effective they are for your business. By taking your brand onto social media, you will raise awareness for it and create ranking authority for your main site.
When you advertise on YouTube, you are putting your brand on a platform that engages with a global audience. More than one billion people use YouTube each year, and it presents an impressive opportunity for businesses who want to grab consumers’ attention.
Your Videos, Your Way
The advertisements that you can put on YouTube videos can be customised to your message and geared toward your goals. You don’t have to change your messaging just to fit in with popular videos. Instead, we can find you the right kinds of videos to expose your brand. We can make sure that the public is aware of what you are offering.
We aren’t just casting a wide net and hoping to catch something. Instead, we are focused on your target audience. We are engaging people who will be receptive to what you are offering and who will be interested in what your company sells/offers.
YouTube advertising can be personalised to target specific genders, age groups, regions and people of various interests. We make sure that your ads are reaching the relevant people and bringing you back a great return on your investment. Ads can come in many forms on YouTube; an image, a video or text. Or they can be a combination of the three.
It’s not just a social ad, it’s an exciting way to engage your target market When you appear on the search results page, you will only have to pay out money if your ad is clicked on. You aren’t paying for advertising space but for active visitors to your site. This holds true for in-window ads, such as those that appear while a video is playing. And with partner videos, you will only be paying if the viewer watches at least 30 seconds of the ad. This shows that they have an interest in your product and may be willing to purchase it. All these methods work to your advantage and ensure that you are only paying for quality, targeted advertising that is really working. Of course, you want to make sure that your ad is reaching the right people, so you will want an Digital Marketing company that knows how to narrow down the demographic and aim your ad at relevant viewers.